About me

Customer experience, business understanding and modern digital execution.

I combine a seven-year fashion retail background with skills in automation apps, AI, websites, advertising and analytics.

I focus on useful technology—not technology for its own sake.

My professional journey began in fashion retail, where I learned customer service, sales, visual merchandising, team coordination and store operations.

That experience shapes my digital work today. A website or automation must be easy to understand, support the business process and help the customer take the next step.

I now build business automation apps, AI workflows, responsive websites, lead-generation systems and campaign measurement setups for modern businesses.

Working principles

Four ideas behind every project.

Business first

The system must solve a real process or customer problem.

Keep it clear

Good interfaces reduce confusion and make action easier.

Build responsibly

Data, API keys, permissions and customer trust matter.

Improve continuously

Launch, measure, learn and refine based on actual use.

Tools & platforms